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ECR

  • Since the introduction of the concept in 1993, Efficient Consumer Response (ECR) continues to impact much of the grocery industry
  • But, ECR has not yet fully realized its expected benefits. There is still a lack of integration throughout the supply chain
  • One possible cause for this lack of integration is the need for the formally definition of the process
  • Questions that still remain unclear:                                                                                                                         – Is ECR a brand new concept?
    – What are the main differences and similarities between ECR and other time based efficiency concepts, like Just in Time?
    – Is there the possibility to unify these concepts, developing essential characteristics of all these systems?
  • Literature review to investigate the main differences and similarities between Efficient Consumer Response (ECR) and Just-in-Time (JIT)

Methodology
  • Effort to unify these time based efficiency concepts
  • Literature Review: main characteristics of
    ECR and JIT concepts were reviewed
    • Comparison between the two concepts was
    conducted
    • Proposed framework was developed to
    highlight the similarities and differences
    and to attempt to unify both concepts


Efficient Consumer Response (ECR)


Picture
Picture
Picture
  • (1) Consumer driven, react                                  
dynamically
  • (1) Ensure continuous
improvement of consumer
satisfaction, products and quality
  • (2), (3), (4), (5) Reduction of
both costs and response times

– Cost: product categories and
ABC costing
– Times: automation of
information flows and product
flows
– elimination of redundancy
decreases overall inventory

  • (2), (6), (7), (8), (9), (10)
Planning and decision should be
made in a collaborative way at
the supply chain
– better relationships
– Information sharing
– reduce variances and
uncertainties
– need of measurement
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