Question Types
| Type | Use When | Example |
|---|---|---|
| Open-ended | Exploring, depth | "What do you think about..." |
| Closed-ended | Measuring, comparing | Yes/No, Multiple choice |
| Rating scale | Measuring intensity | 1-5 satisfaction |
| Ranking | Relative preference | Rank 1st, 2nd, 3rd |
Common Scales
- Likert: Strongly Disagree to Strongly Agree
- Semantic Differential: Boring ——— Exciting
- NPS: 0-10, How likely to recommend
Avoiding Bias
- Leading questions: Avoid suggesting answer
- Double-barreled: One question, one topic
- Order effects: Randomize when possible
- Social desirability: Anonymous responses
Conclusion
Key Takeaways
- Match question type to objective
- Likert, NPS, Semantic are common scales
- Avoid leading and double-barreled questions
- Pre-test your survey