Concepts:

• Positioning
• Product Life Cycle
• Product Concept
• Product Positioning Map
• Pricing Strategies
• Benchmarking

Porters:

• Porter's five Forces Model
• Porter's Sustainable Competitive Advantage Model
• Porter's national Competitive Advantage Model

Marketing Matrix:

• Ansoff's Matrix
• G.E. Matrix OR McKinsey Matrix
• Shell Directional Policy Matrix

Special Thanks to Mr. Kavit Kaul, JBIMS batch of 2009 for sharing his marketing notes.

New Product Development:

• NPD Model
• New Product Development (NPD) Process

Buyer Behavior:

• Buyer Behavior Models

Important Concepts:

• The Strategic Planning Process
• The Value Chain
• Maslow's Hierarchy Of Needs
• The Mission Statement
• The Planning Process
• Comparison Of Market & Production
• Create an Innovative Organization
• Marketing Information System