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Introduction to Managerial Economics
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Basic Techniques
The firm: Stakeholders, Objectives and Decision Issues
Scope of Managerial Economics
Demand and Revenue Analysis
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Demand Estimation and Forecasting
Demand Elasticity
Demand Concepts and Analysis
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Production Function
Estimation of Production and Cost Functions
Cost Concepts and Analysis I
Cost Concepts and Analysis II
Pricing Decisions
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Pricing strategies
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Pricing under monopolistic and oligopolistic competition
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The Objective in corporate finance
Models of Risk and Return
Dealing with Risk : Investment a
nalysis
Measuring Returns on Investments
The Debt-Equity Trade Off : The
Capital Structure Decision
Finding the Right Financing Mix : The
Capital Structure Decision
Returning Cash to the Owners :
Dividend Policy
A Framework for Analyzing Dividend
Policy
Valuation
Special Thanks to
Aswath Damodaran
Professor of Finance at the Stern School of Business at New York University, where he teaches corporate finance and equity valuation.