Concepts:

• Positioning
• Product Life Cycle
• Product Concept
• Product Positioning Map
• Pricing Strategies
• SWOT Analysis  
• Benchmarking
• Balance Score Card

Porters:  

• Porter's five Forces Model  
• Porter's Sustainable Competitive Advantage Model  
• Porter's national Competitive Advantage Model
• Porter's Generic Strategies

Marketing Matrix:

• Ansoff’s Matrix  
• BCG Growth-Share Matrix 
• G.E. Matrix OR McKinsey Matrix 
• Shell Directional Policy Matrix
  

Special Thanks to Mr. Kavit Kaul, JBIMS batch of 2009 for sharing his marketing notes.

New Product Development:

• NPD Model
• New Product Development (NPD) Process

Buyer Behavior:

•  Buyer Behavior Models
• Buyer Behavior In B2C and B2B Markets

Important Concepts:

• Roger's Diffusion Of Innovation Theory  
• The Practice Of Innovation 
• The Strategic Planning Process 
• The Value Chain
• Maslow's Hierarchy Of Needs 
• McKinsey Growth Pyramid
• The Mission Statement   
• Sales Forecasting in Marketing   
• The Auditing Process
• The Planning Process   
• Comparison Of Market & Production   
• Core Competencies   
• Create an Innovative Organization  
• Efficient Consumer Response (ECR)   
• Hierarchical Levels of Strategy   
• Marketing Information System