Human Resource is the most complex and vulnerable among all the resources under the creation of nature. We can get best material, best machinery, and best method in the world but it is very difficult to get best Human Resource to run or use the other resources in an efficient and effective way. In this context of day to day complication,it becomes all the more important to manage the Human Resources. Human Resources have one unique feature; it is the only resource among all which appreciate with time if sufficient care is taken to impart skill and knowledge. Human Resources become an asset in the long run. It gives life to the structure and system of an Organization. In this unit, you will learn the definition, core elements and objectives of HRM, HRM in Retailing and HRM activities. You will further learn the roles of HR Manager and challenges of HRM in modern management.