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      • Example -Inspect Spray and Tooth Growth
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      • Visualisation and statistics (Political Advertising,Movie Theater and Data Assembly)
      • Excel Analysis of Motion Picture Industry Data
      • Displaying Conditional Distributions
      • Analyzing Qualitative Variables
      • Steps in Constructing Histograms
      • Common Descriptive Statistics for Quantitative Data
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    • Introduction to Managerial Economics >
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        • Demand Estimation and Forecasting
        • Demand Elasticity
        • Demand Concepts and Analysis >
          • Formulation and Solution of Binary Optimization Problems
      • Scope of Managerial Economics
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      • Production Function
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      • Cost Concepts and Analysis I
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        • Adding Optimization to a Spreadsheet Model
      • Market structure and microbes barriers to entry
      • Pricing under pure competition and pure monopoly
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      • Tresa Sankoorikal
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  • Untitled
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    • Cluster analysis using excel and excel miner
    • Chance Constraints and Value At Risk
    • Adding Uncertainty to a Spreadsheet Model
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Everything you wanted to know about social media and web 2.0

  • Definition
  • Wikipedia says: Web 2.0 is a term describing changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, secure information sharing, collaboration and functionality of the we. Read the whole entry at Wikipedia.
  • Wikipedia says: Social media are primarily Internet-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences.

  • Social media is a phrase being tossed around a lot these days, but it can sometimes be difficult to answer the question of what is social media. If MySpace is a social media site, and Mag.nolia is a social media site, and Wikipedia is a social media site, then just what is social media?

    Is it social networking?

    Is it social bookmarking?

    Is it wiki?

    What is Social Media? The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.

    In Web 2.0 terms, this would be a website that doesn't just give you information, but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Flixster recommending movies to you based on the ratings of other people with similar interests.

    Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter.

    Social media, on the other hand, is a two-way street that gives you the ability to communicate too.

    A Guide to the Social Web

    Is Social Media and Social News The Same Thing? It is easy to confuse social media with social news because we often refer to members of the news as "the media." Adding to the confusion is the fact that a social news site is also a social media site because it falls into that broader category.

    But social news is not the same thing as social media anymore than a banana is the same thing as fruit. A banana is a type of fruit, but fruit can also be grapes, strawberries, or lemons. And while social news is social media, social networking and wikis are also social media.

    What Are Some Social Media Websites? Now that we have answered the question of what is social media, we can move on to social media websites. Because social media is such a broad term, it covers a large range of websites. But the one common link between these websites is that you are able to interact with the website and interact with other visitors.

    Here are some examples of social media websites:

    • Social Bookmarking. (Del.icio.us, Blinklist, Simpy) Interact by tagging websites and searching through websites bookmarked by other people.
    • Social News. (Digg, Propeller, Reddit) Interact by voting for articles and commenting on them.
    • Social Networking. (Facebook, Hi5, Last.FM) Interact by adding friends, commenting on profiles, joining groups and having discussions.
    • Social Photo and Video Sharing. (YouTube, Flickr) Interact by sharing photos or videos and commenting on user submissions.
    • Wikis. (Wikipedia, Wikia) Interact by adding articles and editing existing articles.
    And these websites are not the only social media websites. Any website that invites you to interact with the site and with other visitors falls into the definition of social media.

    This video “Web 2.0″ was developed using the Web 2.0 write up in Wikipedia this video is to help teach educators about Web 2.0 tools:


    This video “The Machine is Us/ing Us” is described as Web 2.0 in just under five minutes and was created by Dr. Michael Wesch, an Assistant Professor of Cultural Anthropology and Digital Ethnography at Kansas State University. It is really worth watching.
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    • Home
    • Applied Analytics
      • Analytics for Decision Making >
        • What is Cluster Analysis
        • Data Reduction and Unsupervised Learning
        • Preparing Data and Measuring Dissimilarities
        • Hierarchical and k-Means Clustering
        • Defining Output Variables and Analyzing the Results
        • Using Historical Data to Model Uncertainty
        • Models with Correlated Uncertain Variables
        • Creating and Interpreting Charts
        • Using Average Values versus Simulation
        • Optimization and Decision Making
        • Formulating an Optimization Problem
        • Developing a Spreadsheet Model
        • Adding Optimization to a Spreadsheet Model
        • What-if Analysis and the Sensitivity Report
        • Evaluating Scenarios and Visualizing Results to Gain Practical Insights
        • Digital Marketing Application of Optimization
        • Advanced Models for Better Decisions
        • Business Problems with Yes/No Decisions
        • Formulation and Solution of Binary Optimization Problems
        • Metaheuristic Optimization
        • Chance Constraints and Value At Risk
        • Simulation Optimization
      • Analytics for Marketing >
        • Marketing Analytics and Customer Satisfaction
        • Customer Satisfaction
        • Measurements and Scaling Techniques – Introduction
        • Primary Scales of Measurement
        • Comparative Scaling
        • Non-Comparative Scaling
        • Experiment Design: Controlling for Experimental Errors
        • A/B Testing: Introduction
        • A/B Testing: Types of Tests
        • ANOVA – Introduction
        • Example -Inspect Spray and Tooth Growth
        • Logit Model - Binary Outome and Forecastign linear regression
        • Text Summarization
        • Social media Microscope
        • N-Gram - Frequcy Count and phase mining
        • LDA Topic Modeling
        • Machine-Learned Classification and Semantic Topic Tagging
      • Data Engine >
        • Understanding The Growth Of Data
        • Evaluating Methods Of Data Access
        • Communication journey
        • Data Journey
        • Planning for data visualisation
        • Visualisation Component
        • Content Connection and Chart Legitibility
      • Customer Insights >
        • Introduction
        • What is Descriptive Analytics?
        • Survey Overview
        • Net Promoter Score and Self-Reports
        • Survey Design
        • Passive Data Collection
        • Media Planning
        • Data Visualization
        • Causal Data Collection and Summary
        • Asking Predictive Questions
        • Regression Analysis
        • Data Set Predictions
        • Probability Models
        • Results and Predictions
        • Perspective Analytics (Maximize Revenue and Market Structure Competitions)
      • Analytics for Advance Marketing >
        • Visualisation and statistics (Political Advertising,Movie Theater and Data Assembly)
        • Excel Analysis of Motion Picture Industry Data
        • Displaying Conditional Distributions
        • Analyzing Qualitative Variables
        • Steps in Constructing Histograms
        • Common Descriptive Statistics for Quantitative Data
        • Regression-Based Modeling
        • Customer Analytics
        • Illustrating Customer Analytics in Excel
        • Customer Valuation Excel Demonstration
    • Soft Skills
      • Adaptability
      • Confidence
      • Change Management
      • Unlearning and Learning
      • Collaboration and Teamwork
      • Cultural Sensitivity
    • Marketing
    • Finance
    • Economics
      • Introduction to Managerial Economics >
        • Basic Techniques
        • The firm: Stakeholders, Objectives and Decision Issues
        • Demand and Revenue Analysis >
          • Demand Estimation and Forecasting
          • Demand Elasticity
          • Demand Concepts and Analysis >
            • Formulation and Solution of Binary Optimization Problems
        • Scope of Managerial Economics
      • Prodution and Cost Analysis >
        • Production Function
        • Estimation of Production and Cost Functions
        • Cost Concepts and Analysis I
        • Cost Concepts and Analysis II
      • Pricing Decisions >
        • Pricing strategies >
          • Adding Optimization to a Spreadsheet Model
        • Market structure and microbes barriers to entry
        • Pricing under pure competition and pure monopoly
        • Pricing under monopolistic and oligopolistic competition
      • Narendra Modi Development Model of Gujarat
    • JBDON Golf
      • Digital Marketing Application of Optimization
    • Let's Talk
    • MBA Project Sharing
    • About Us
      • Good Read >
        • IIMC says PepsiCo CEO Indra Nooyi was an average student
        • India’s middle class figures in Fortune’s Top Ten list of those who matter
        • The Start-Up of you.
        • BUYING AND MERCHANDISING
        • HUMAN RESOURCE MANAGEMENT
        • Do You Suffer From Decision Fatigue?
        • New Page
        • About social media and web 2.0
        • Building Your Own Start-up Technology Company, Part 1
        • Building Your Own Start-up Technology Company, Part 2
        • Building Your Own Start-up Technology Company, Part 3
        • Building Your Own Start-up Technology Company, Part 4
        • Renewable energy is no longer alternative energy
        • What Makes an Exceptional Social Media Manager?
        • The Forgotten Book that Helped Shape the Modern Economy
        • Home
        • How to Think Creatively
        • A Lighthearted Looks at Project Management and Sports Analogies
        • Why Trust Matters More Than Ever for Brands
    • CET Knowledge Zone
      • Tips From JBIMS Students >
        • Prasad Sawant
        • Chandan Roy
        • Ram
        • Ashmant Tiwari
        • Rajesh Rikame
        • Ami Kothari
        • Ankeet Adani
        • Sonam Jain
        • Marketing Analytics and Customer Satisfaction
        • Mitesh Thakker
        • Tresa Sankoorikal
      • Speed Techniques
      • CET Workshops
    • Untitled
    • New Page
      • Cluster analysis using excel and excel miner
      • Chance Constraints and Value At Risk
      • Adding Uncertainty to a Spreadsheet Model
    • Adidas