Introduction
In the 21st century, it's not what you know that matters, it's how you use what you know that will determine your success in business and in life. This course will help you take charge of information and use data to make better business decisions.
We will cover 3 key areas in this course:
We will cover 3 key areas in this course:
- Descriptive Analytics – where we lay out basic data and the insights that we can gather from them
- Predictive Analytics – going deeper into the data to get insights that are otherwise invisible when we just look at the data. This enables us to predict what customers will be doing in the future
- Prescriptive Analytics – Once we are able to predict what customers may do in the future, we want to be able to answer questions using those insights à How can companies make money/how can companies change the future?
