Now, we will move on from exploratory data collection to descriptive data collection. Descriptive data collection talks about trying to understand for instance who are our customers? To answer these questions, we are required to have hard numbers.
How can we do this? This can possibly be done in two ways.
Surveys are pretty much used by every Fortune 500 company and are regularly used for gathering customer attitudes, sentiments, purchase habits, and many different things.
There are many companies that can help you do these surveys. Examples include: