Analytics Process
Collect
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Analyze
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Insight
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Action
Turning deterministic model into one that includes uncertainty à Simulation model.Example: Overbooking a flightAim: To find the number of extra reservations to avoid both empty seats and bumped flyersApproach: Use models that use historical data, mix of refundable and non-refundable tickets, location, different airfare classes and levels. There are 2 uncertainties added to this model:1 Demand2 No show-up rate