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      • What is Cluster Analysis
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      • Introduction
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      • Causal Data Collection and Summary
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      • Results and Predictions
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    • Analytics for Advance Marketing >
      • Visualisation and statistics (Political Advertising,Movie Theater and Data Assembly)
      • Excel Analysis of Motion Picture Industry Data
      • Displaying Conditional Distributions
      • Analyzing Qualitative Variables
      • Steps in Constructing Histograms
      • Common Descriptive Statistics for Quantitative Data
      • Regression-Based Modeling
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      • Illustrating Customer Analytics in Excel
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    • Introduction to Managerial Economics >
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        • Demand Estimation and Forecasting
        • Demand Elasticity
        • Demand Concepts and Analysis >
          • Formulation and Solution of Binary Optimization Problems
      • Scope of Managerial Economics
    • Prodution and Cost Analysis >
      • Production Function
      • Estimation of Production and Cost Functions
      • Cost Concepts and Analysis I
      • Cost Concepts and Analysis II
    • Pricing Decisions >
      • Pricing strategies >
        • Adding Optimization to a Spreadsheet Model
      • Market structure and microbes barriers to entry
      • Pricing under pure competition and pure monopoly
      • Pricing under monopolistic and oligopolistic competition
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      • HUMAN RESOURCE MANAGEMENT
      • Do You Suffer From Decision Fatigue?
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      • Building Your Own Start-up Technology Company, Part 1
      • Building Your Own Start-up Technology Company, Part 2
      • Building Your Own Start-up Technology Company, Part 3
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      • Renewable energy is no longer alternative energy
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      • The Forgotten Book that Helped Shape the Modern Economy
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      • Why Trust Matters More Than Ever for Brands
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_ Gear Up for MBA CET 2012  !!
25 mock CET papers with the detail solutions are available for you at Rs. 1500/-.

Dear MBA CET aspirant,            

This may be the last chance for you to appear for MBA CET. Getting into your dream college in Maharashtra may not be so easy from next year onwards, since there will be only one national level MBA entrance exam. So put in your best efforts to crack this MBA CET. We, at ELC can act as a catalyst in making your dreams come true.
            ELC Pvt. Ltd. is an MBA entrance coaching institute started by MBA CET Topper and JBIMS alumnus Mr. Sagar Nikam. With the experience of 12 years in teaching Mr. Sagar rejected the campus placement offer and started this journey of showing path of success to the MBA aspirants with the dreams in their eyes. By learning his Unique Speed Techniques, hundreds of students have got their dream colleges till date. We conduct regular coaching classes, weekend workshops and test series.


            Since we can’t reach to each one of you through our regular coaching classes, we have designed short duration workshops and correspondence test series. The workshops will focus on the Unique Speed Techniques which had been the reason for success of Mr. Sagar and many others. The test series focus on the changed pattern of MBA CET 2011.                                                        

You can call us on these numbers for more info.                                         

                                      

                                  Be   with the Winner to be the Winner…”

                                                      All the Best                                         

                                                                                              Sagar Nikam                                                                                                                                                        
                                                                                       Managing Director, ELC

    _ Request for Mock CET Papers

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Students who are preparing for MBA CET this year can attempt our First Free MOCK CET test paper

You can get the answer key of this FREE Mock test paper by smsing your name, email ID on 9860650606/ 8149466354.

This FREE mock test was in line with the MBA CET 2011 paper pattern where ‘logical reasoning puzzles’ were tougher. Visual Reasoning questions were multiple objects based, four passages (one of them on  view counterview), four puzzles (two seating arrangement puzzles with inward and outward facing), no question on mathematical operations, alpha numeric sequence, 25 questions on visual reasoning (80 percent of them were multiple symbol based), two sets of critical reasoning each containing five questions on assumption, conclusion, inference, strengthening argument and weakening argument and the overall toughness level of the paper was high.

Anticipating the changes that might be incorporated in the CET paper, we have prepared our  25 mock CET tests series on similar lines so that our students are prepared to face any surprises in paper pattern.

Since we cannot reach out to you individually, we have designed a package of 25 mock tests +descriptive solution set + answer keys which you can avail via email ( fees 1500/-) or via courier (fees 1800/-).

Students who avail this mock test facility, will be given flat 100% discount (No extra fees to be paid) on the

·        Speed Technique Workshop which will be conducted in the first week of Feb  as well as on

·        Group Discussion/Personal Interview Workshops which will be conducted after MBA CET exam.

 Speed Technique Workshop

·         Weekend Course of 4 days (2 Sat and 2 Sun)

·         6 hours per day. Total 24 hours exhaustive workshop

·         Focus only on our Unique Speed Techniques.

·        Fees Rs 900/- inclusive of (9 Mock test Papers + Solution Set)

-         All the above sessions will be conducted by Mr. Sagar Nikam - MBA CET TOPPER and JBIMS Alumnus (CAT 2011 percentile 99.85)

Procedure for registration:

·         To enroll for test series/ speed technique workshop/queries

contact 9860650606/ 8149466354 for admission process.

Payment Procedure:

You can pay the fees on following account:

Account Details:

Bank: Axis Bank

Branch: Gangapur Road, Nashik

Account Number: 911020046285231

Name: Excellence Learning Centre Private Limited

You can deposit cash on the above account or can transfer money through net banking.

The course material will be dispatched immediately after the amount is credited



Why Trust Matters More Than Ever for Brands 

 Author :- Deepa Prahalad is a strategy consultant and co-author (with Ravi Sawhney) of Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business. Follow her on Twitter at @deepaprahalad.

We've all been taught that trust and reputation are important elements of branding. Today, though, trust is not simply a nice thing to have, but a critical strategic asset. Therefore, it makes sense to be specific about how and why it adds value. The drivers of brand value have changed over time, and there are three forces at play that have brought the issue of trust to the center stage:

1.

 If we look at company valuations, an increasing portion of a firm's value resides in intangibles. In The Brand Bubble, John Gerzema and Edward Lebar highlight the fact that in the 1950s, about 30% of firm value was intangible (at the high end); today it is closer to 62% globally.

Let's look at some of the components of intangible value. Gerzema and Lebar offer this construct:

Sources of Intangible Value

Brand: Brands, trademarks, customer goodwill, company reputation

Market Position: Contracts, licenses, legal monopolies, customer lists

Business System: Organizational models, software investment, proprietary process, franchise rights

Knowledge: R&D, patents, human capital, IP

If we look at these from the perspective of trust, there is a really interesting pattern. The bottom two components, business system and knowledge — with items like R&D, patents, business systems and proprietary processes — really speak to how well companies are able to mobilize people and build trust inside the company.

Companies cannot get these outcomes by simply hiring bright people or paying them a lot of money. They must create an environment in which people can work well together and where they are engaged with the mission of the firm. They must treat suppliers and collaborators well. They have to give freedom to ask tough questions and experiment with new ideas. Trust is a prerequisite for all of these.

The top two elements, market position and brand — with items like goodwill, customer lists, reputation and contracts — are largely a measure of how well companies are building trust with consumers and the wider community. They touch issues like, How well are we taking care of the environment? What are the causes the firm is championing?

So creating value today is not only about the quality of the product or service we deliver. It's very much about the quality of a firm's conduct, both internally and externally. With more consumers, more "noise" from brand messaging, and more people invested in the stock market, there is greater transparency to these elements. It is easy to see how a trust deficit will ultimately slow long-term growth prospects, regardless of favorable macro indicators.

2.

 Another major shift is a fairly profound convergence of brand and design. Consumers today are trying and bonding with brands through design touch points and their experiences, not through advertising alone. Brand leaders today — Apple, Nike, P&G — are also design leaders. Advertising and marketing can amplify the success of a great design, but they can rarely compensate for a poor one. Here, trust is a function of the brand messaging lining up with the consumer's actual interaction with the product or service. When brands now have to speak to an increasingly diverse global consumer audience, design is critical to delivering a consistent experience and calling attention to innovations.

There is another reason that trust is so critical to the innovation process. We also know that the statistics on successful innovation are not great anywhere in the world. Like people, brands need a community of friends to offer suggestions, call out missteps and help a company change course and refine its offerings. Only trusted companies are likely to have this luxury in a crowded marketplace. The trust inside companies helps to build some of the fundamental building blocks of innovation, and the trust with consumers enables companies to engage in co-creation, enjoy high levels of engagement and ensure the relevance of their offerings.

3.

Technology has also changed the picture for many brands in terms of building trust. It's a mistake for us to keep thinking and talking about technology simply as a platform for people to learn or communicate about brands. If we look at Interbrand's 2011 global survey, six of the world's top ten brands (IBM, Microsoft, Google, Intel, Apple, HP) today are technology companies. They are brands in and of themselves and have been forging the same kind of deep emotional connections with consumers that we used to see in other categories such as personal care and automobiles. This is not altogether surprising, because the amount and sensitivity of personal data that is entrusted to technology companies today is unprecedented.

The most profound effect of the increasing share of intangible value, and the role of design and technology is that some of the metaphors of brand meaning have changed. It is no longer just about exclusivity and status. It's also about networks, connections and communities.

Although there has been some erosion of trust from recent scandals, anecdotal evidence suggests that consumers are quite forgiving of strategic mistakes. People understand that the world is becoming more complex, that companies are under constant earnings pressure, and that innovation is really hard work. The mistakes that are hard for companies to recover from are largely from poor conduct. Consumers are not looking for perfection — they are looking for decency. Trust and brand leadership is also a function of the many quiet decisions and judgment calls a company makes about its own values. It's Apple saying that it will not accept apps for pornography. It's SC Johnson going beyond the industry standard to be more transparent about the ingredients in its products. It's the Tata group retaining every single employee and hotel contractor after the 2008 Mumbai attacks while the Taj Mahal Palace hotel was being rebuilt.

Finally, the issues that companies have set their sights on today require an unprecedented degree of collaboration. Delivering great consumer experiences today means combining the capabilities of many companies. When it comes to business trying to address larger issues such as sustainability, security and poverty reduction, this trend is only amplified as NGOs, governments and citizens are brought into the fold. Today, trust is more important than ever — and it can be an important source of strategic advantage.



Building Your Own Start-up Technology Company, Part 1
Building Your Own Start-up Technology Company, Part 2
Building Your Own Start-up Technology Company, Part 3
Building Your Own Start-up Technology Company, Part 4

Renewable energy is no longer ‘alternative energy’

What Makes an Exceptional Social Media Manager?
The Forgotten Book that Helped Shape the Modern EconomyHow to Think Creatively 

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  • Home
  • Applied Analytics
    • Analytics for Decision Making >
      • What is Cluster Analysis
      • Data Reduction and Unsupervised Learning
      • Preparing Data and Measuring Dissimilarities
      • Hierarchical and k-Means Clustering
      • Defining Output Variables and Analyzing the Results
      • Using Historical Data to Model Uncertainty
      • Models with Correlated Uncertain Variables
      • Creating and Interpreting Charts
      • Using Average Values versus Simulation
      • Optimization and Decision Making
      • Formulating an Optimization Problem
      • Developing a Spreadsheet Model
      • Adding Optimization to a Spreadsheet Model
      • What-if Analysis and the Sensitivity Report
      • Evaluating Scenarios and Visualizing Results to Gain Practical Insights
      • Digital Marketing Application of Optimization
      • Advanced Models for Better Decisions
      • Business Problems with Yes/No Decisions
      • Formulation and Solution of Binary Optimization Problems
      • Metaheuristic Optimization
      • Chance Constraints and Value At Risk
      • Simulation Optimization
    • Analytics for Marketing >
      • Marketing Analytics and Customer Satisfaction
      • Customer Satisfaction
      • Measurements and Scaling Techniques – Introduction
      • Primary Scales of Measurement
      • Comparative Scaling
      • Non-Comparative Scaling
      • Experiment Design: Controlling for Experimental Errors
      • A/B Testing: Introduction
      • A/B Testing: Types of Tests
      • ANOVA – Introduction
      • Example -Inspect Spray and Tooth Growth
      • Logit Model - Binary Outome and Forecastign linear regression
      • Text Summarization
      • Social media Microscope
      • N-Gram - Frequcy Count and phase mining
      • LDA Topic Modeling
      • Machine-Learned Classification and Semantic Topic Tagging
    • Data Engine >
      • Understanding The Growth Of Data
      • Evaluating Methods Of Data Access
      • Communication journey
      • Data Journey
      • Planning for data visualisation
      • Visualisation Component
      • Content Connection and Chart Legitibility
    • Customer Insights >
      • Introduction
      • What is Descriptive Analytics?
      • Survey Overview
      • Net Promoter Score and Self-Reports
      • Survey Design
      • Passive Data Collection
      • Media Planning
      • Data Visualization
      • Causal Data Collection and Summary
      • Asking Predictive Questions
      • Regression Analysis
      • Data Set Predictions
      • Probability Models
      • Results and Predictions
      • Perspective Analytics (Maximize Revenue and Market Structure Competitions)
    • Analytics for Advance Marketing >
      • Visualisation and statistics (Political Advertising,Movie Theater and Data Assembly)
      • Excel Analysis of Motion Picture Industry Data
      • Displaying Conditional Distributions
      • Analyzing Qualitative Variables
      • Steps in Constructing Histograms
      • Common Descriptive Statistics for Quantitative Data
      • Regression-Based Modeling
      • Customer Analytics
      • Illustrating Customer Analytics in Excel
      • Customer Valuation Excel Demonstration
  • Soft Skills
    • Adaptability
    • Confidence
    • Change Management
    • Unlearning and Learning
    • Collaboration and Teamwork
    • Cultural Sensitivity
  • Marketing
  • Finance
  • Economics
    • Introduction to Managerial Economics >
      • Basic Techniques
      • The firm: Stakeholders, Objectives and Decision Issues
      • Demand and Revenue Analysis >
        • Demand Estimation and Forecasting
        • Demand Elasticity
        • Demand Concepts and Analysis >
          • Formulation and Solution of Binary Optimization Problems
      • Scope of Managerial Economics
    • Prodution and Cost Analysis >
      • Production Function
      • Estimation of Production and Cost Functions
      • Cost Concepts and Analysis I
      • Cost Concepts and Analysis II
    • Pricing Decisions >
      • Pricing strategies >
        • Adding Optimization to a Spreadsheet Model
      • Market structure and microbes barriers to entry
      • Pricing under pure competition and pure monopoly
      • Pricing under monopolistic and oligopolistic competition
    • Narendra Modi Development Model of Gujarat
  • JBDON Golf
    • Digital Marketing Application of Optimization
  • Let's Talk
  • MBA Project Sharing
  • About Us
    • Good Read >
      • IIMC says PepsiCo CEO Indra Nooyi was an average student
      • India’s middle class figures in Fortune’s Top Ten list of those who matter
      • The Start-Up of you.
      • BUYING AND MERCHANDISING
      • HUMAN RESOURCE MANAGEMENT
      • Do You Suffer From Decision Fatigue?
      • New Page
      • About social media and web 2.0
      • Building Your Own Start-up Technology Company, Part 1
      • Building Your Own Start-up Technology Company, Part 2
      • Building Your Own Start-up Technology Company, Part 3
      • Building Your Own Start-up Technology Company, Part 4
      • Renewable energy is no longer alternative energy
      • What Makes an Exceptional Social Media Manager?
      • The Forgotten Book that Helped Shape the Modern Economy
      • Home
      • How to Think Creatively
      • A Lighthearted Looks at Project Management and Sports Analogies
      • Why Trust Matters More Than Ever for Brands
  • CET Knowledge Zone
    • Tips From JBIMS Students >
      • Prasad Sawant
      • Chandan Roy
      • Ram
      • Ashmant Tiwari
      • Rajesh Rikame
      • Ami Kothari
      • Ankeet Adani
      • Sonam Jain
      • Marketing Analytics and Customer Satisfaction
      • Mitesh Thakker
      • Tresa Sankoorikal
    • Speed Techniques
    • CET Workshops
  • Untitled
  • New Page
    • Cluster analysis using excel and excel miner
    • Chance Constraints and Value At Risk
    • Adding Uncertainty to a Spreadsheet Model
  • Adidas