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Applied Analytics
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Analytics for Decision Making
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- What is Cluster Analysis
- Data Reduction and Unsupervised Learning
- Preparing Data and Measuring Dissimilarities
- Hierarchical and k-Means Clustering
- Defining Output Variables and Analyzing the Results
- Using Historical Data to Model Uncertainty
- Models with Correlated Uncertain Variables
- Creating and Interpreting Charts
- Using Average Values versus Simulation
- Optimization and Decision Making
- Formulating an Optimization Problem
- Developing a Spreadsheet Model
- Adding Optimization to a Spreadsheet Model
- What-if Analysis and the Sensitivity Report
- Evaluating Scenarios and Visualizing Results to Gain Practical Insights
- Digital Marketing Application of Optimization
- Advanced Models for Better Decisions
- Business Problems with Yes/No Decisions
- Formulation and Solution of Binary Optimization Problems
- Metaheuristic Optimization
- Chance Constraints and Value At Risk
- Simulation Optimization
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Analytics for Marketing
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- Marketing Analytics and Customer Satisfaction
- Customer Satisfaction
- Measurements and Scaling Techniques – Introduction
- Primary Scales of Measurement
- Comparative Scaling
- Non-Comparative Scaling
- Experiment Design: Controlling for Experimental Errors
- A/B Testing: Introduction
- A/B Testing: Types of Tests
- ANOVA – Introduction
- Example -Inspect Spray and Tooth Growth
- Logit Model - Binary Outome and Forecastign linear regression
- Text Summarization
- Social media Microscope
- N-Gram - Frequcy Count and phase mining
- LDA Topic Modeling
- Machine-Learned Classification and Semantic Topic Tagging
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Customer Insights
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- Introduction
- What is Descriptive Analytics?
- Survey Overview
- Net Promoter Score and Self-Reports
- Survey Design
- Passive Data Collection
- Media Planning
- Data Visualization
- Causal Data Collection and Summary
- Asking Predictive Questions
- Regression Analysis
- Data Set Predictions
- Probability Models
- Results and Predictions
- Perspective Analytics (Maximize Revenue and Market Structure Competitions)
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Analytics for Advance Marketing
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- Visualisation and statistics (Political Advertising,Movie Theater and Data Assembly)
- Excel Analysis of Motion Picture Industry Data
- Displaying Conditional Distributions
- Analyzing Qualitative Variables
- Steps in Constructing Histograms
- Common Descriptive Statistics for Quantitative Data
- Regression-Based Modeling
- Customer Analytics
- Illustrating Customer Analytics in Excel
- Customer Valuation Excel Demonstration
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Analytics for Decision Making
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- Soft Skills
- Marketing
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Economics
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About Us
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Good Read
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- IIMC says PepsiCo CEO Indra Nooyi was an average student
- India’s middle class figures in Fortune’s Top Ten list of those who matter
- The Start-Up of you.
- BUYING AND MERCHANDISING
- HUMAN RESOURCE MANAGEMENT
- Do You Suffer From Decision Fatigue?
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- About social media and web 2.0
- Building Your Own Start-up Technology Company, Part 1
- Building Your Own Start-up Technology Company, Part 2
- Building Your Own Start-up Technology Company, Part 3
- Building Your Own Start-up Technology Company, Part 4
- Renewable energy is no longer alternative energy
- What Makes an Exceptional Social Media Manager?
- The Forgotten Book that Helped Shape the Modern Economy
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- Why Trust Matters More Than Ever for Brands
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